Dagab is Axfood’s supply chain organization, responsible for assortment development, purchasing and logistics.
The Axfood Group works continuously on improving the efficiency of product flows, from assortment and purchasing to inventory management and distribution.
Hub of the Group’s logistics flow
Dagab serves as the hub of the Group’s logistics flow and contributes to stores’ sales growth and profitability by providing the right logistics solutions. Dagab is a key business partner for the Willys and Hemköp chains and for Axfood Närlivs and Axfood Snabbgross. Deliveries are made to some 7,000 stores and customers nationwide in Sweden from any of the seven distribution centres in Stockholm (Jordbro), Gothenburg (Backa), Jönköping, Borlänge, Örebro, Skellefteå and Sätra.
Our private label Products
Axfood’s private label products today account for more than 27% of the products sold at Willys and Hemköp stores. Axfood’s private label products include the Garant and Garant Ekologiska varor food brands, the Garant Såklart ecolabelled brand of laundry and household cleaning products, the Eldorado discount brand of food and non-food products, the Func and Fixa brands of household products, and the Premier brand of beverages.
Amounts stated in SEK million, unless indicated otherwise.
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